How to write a floral designer job description

Most floral job postings read the same. A sentence about a passionate team, a list of adjectives, “experience preferred”, and no pay. They get few applications, and the ones they get are from people who would apply to anything.

The fix isn’t clever copywriting. It’s information.

Open with what the person will do on a Tuesday

Not the mission. The work.

“You will be conditioning deliveries three mornings a week, making up around forty counter orders a day, and taking two or three wedding consultations a month.” A designer reads that and knows immediately whether it is their job. Compare it with “seeking a creative individual to join our dynamic team”, which tells them nothing and could be any shop in the country.

Specifics also filter. Somebody who wants studio work will self-select out of a high-volume counter role, which saves you both an interview.

Say which kind of floristry this is

The title does less work than people think. A floral designer at a supermarket, in a wholesale processing room, and in a wedding studio are doing three different jobs with the same words on the door.

Name the customers. Name the volume. Name whether the work is repeat production or one-off design, because those suit different people and the mismatch is a common reason a new hire leaves in month two.

Put the number in

This is the part most shops skip and it is the part that matters most.

A range tells a candidate whether to bother. Without it, strong applicants who already have a job assume the worst and don’t apply, and you end up interviewing from a weaker pool and negotiating blind at the end of it. Working out what the number should be is its own problem, and we take it apart in what to pay a floral designer.

If the honest answer is a wide band because it depends on experience, post the band and say what moves someone up it.

Be honest about the hours

Early starts. Weekends. Valentine’s week and Mother’s Day, which in this trade aren’t ordinary busy periods and nobody in the trade needs them explained.

A posting that hides this gets people who leave when they discover it, and replacing someone costs more than being honest did. If the role is seasonal, say seasonal. If it is part-time with the option of more in peak weeks, say that.

Cut the requirements list in half

“Certification required” rules out most of the country’s working florists, since the United States has no mandated route in and the credential ladder is optional. Unless you genuinely need it, ask for what the work needs instead.

The list that actually predicts a good hire is short. Can they work the peak weeks, can they handle stock properly, can they be taught your way of doing things. Almost everything else is trainable.

Finish with something to do

One link, to one place, to apply. Not an email address buried in a paragraph, and not a form that asks for a full work history before it asks for a name.

Then read the whole thing back and ask whether a designer who already has a job would leave it for this. That’s the only audience worth writing for, because everyone else is already applying.