Articles
What the work pays, how people get into it, and how to hire well. Written for the trade rather than for search engines, which is a harder way to do it and the only one worth doing.
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Pay and conditions
payStart hereWhat florists actually earn in the USThree salary sites give three very different answers. Here is why they disagree, what each one is really measuring, and which number to trust.Read
payWhat to pay a floral designerThe salary sites disagree by twenty-five thousand dollars a year. Here is how to set a number you can defend to a candidate and afford in February.Read
Getting in and getting on
trainingStart hereHow to become a florist in the USThere is no license and no single route. Here are the four ways people actually get in, what each costs, and whether certification is worth it.Read
trainingWhat you get asked at a florist interviewThe questions are simpler than you expect and the trial shift matters more than any of them. What shops are really testing, and what to ask them back.Read
Hiring and running a team
hiringStart hereHow to hire a floral designerWhy floral hiring is harder than it should be, what to pay, how to write a posting that gets answered, and the trial shift that beats any interview.Read
hiringWhy florists leave, and what keeps themTwo different departures with two different fixes. The person who goes in the first month, and the designer who goes after two years.Read
hiring1099 or W-2 for freelance floristsThe label on the invoice doesn’t decide it. What the IRS actually looks at, which floral arrangements sit close to the line, and how to get certainty.Read
hiringStaffing Valentine’s weekValentine’s 2027 lands on a Sunday, which moves the whole week. Who to book, and what to tell them before they say yes.Read
hiringHow to write a floral designer job descriptionMost floral postings are a list of adjectives and no information. What to put in, what to cut, and why the pay line changes who applies.Read
The craft
tradeHow to process flowers so they last the weekMost of the job, and the first thing an employer watches you do. The intake routine, the stems that break the rules, and why the cooler beats every trick.Read
tradeHow to buy at a wholesale flower marketWhat to bring, how the pricing works, when to arrive and what to do with a box once you have bought it. The trade side of buying flowers.Read
Where the work happens
settingsStart hereEvery kind of place that employs a floristIndependent shops are the smallest part of it. Supermarkets, studios, wholesalers, garden centers and hotels all hire, and they are different jobs.Read
settingsWhat a grocery floral manager doesRunning a department rather than a design station. What the ordering actually asks of you, and the one number the store manager knows about your area.Read
settingsWorking in a supermarket floral departmentProbably the biggest employer of florists in the country, and the least written about. What the job is, what it pays, and whether it leads anywhere.Read
The calendar
seasonsStart hereWhen US flowers are actually in seasonPeak domestic season, the months importers cover, and why one national calendar is wrong almost everywhere. How to read it without getting caught.Read
seasonsThe floral year, holiday by holidayWhich dates carry a retail flower business, which are quietly worth more than they look, and how far ahead each one has to be bought.Read
seasonsPreparing a shop for Valentine’s weekThe week that makes or breaks a retail year. Ordering, staffing, the pre-sell, and the mistakes that only show up on the fourteenth.Read
Growing and horticulture
growingStart hereWorking on a cut flower farmWhat the work is, what the season does to the hours, and how people get in without a horticulture degree. The growing side of the flower trade.Read
growingSeasonal work on a flower farmWhen farms hire, what a season actually pays, and how seasonal crews turn a summer into a living. The practical side of field work.Read
Botany and ecology
scienceStart hereWhat you can do with a botany degreeField technician to restoration specialist, and the seasonal years most people put in first. Where plant science actually employs people.Read
scienceSeasonal field botany workWhere the seasonal posts are advertised, what a field season involves, and how people turn three or four of them into a career rather than a gap.Read
Operations and delivery
operationsStart hereThe jobs that get flowers where they are goingProcessing, cold storage, routing and delivery. The side of the flower trade that decides what arrives alive, and the careers built on it.Read
operationsWhat a floral delivery driver actually doesIt is not courier work with flowers in the back. What the job involves, what shops are really hiring for, and why it is a way into the trade.Read
Sales and admin
sellingStart hereSales and admin jobs in the flower tradeWholesale reps, account managers and the people running a shop’s back office. The commercial side of the flower business, and why it is not generic sales.Read
sellingWhat a wholesale floral sales rep doesThe call cycle, the early starts, and why the job is mostly product knowledge. How florists move across to wholesale, and what changes when they do.Read
Weddings and events
eventsStart hereWorking in wedding and event flowersThe highest-paid corner of floristry and the hardest on your weekends. What the work is, how people get into it, and what the year looks like.Read
eventsHow wedding florists priceThe multipliers the trade works to, why a design fee is separate from the flowers, and the costs that quietly eat a proposal.Read
Nothing in that group yet. More is being written.